iDINKRA Market

Meet the Founder

Dr. George Asiamah

An Oxford-based Ghanaian trade policy expert and market analyst with a passion for connecting African enterprise with global markets.

Portrait of Dr. George Asiamah
Founder · iDINKRA Market

The idea for iDINKRA Market was born from a simple personal experience.

While looking for Ghana's Golden Tree chocolate as a gift for a friend, George found it surprisingly difficult to locate the product across many of the major marketplaces in the UK.

If it can be this difficult to find a well-known Ghanaian product, how many other African businesses and products are simply being overlooked?

That question inspired the creation of iDINKRA Market—a trusted gateway to African commerce in the UK.

The vision is simple: to make it easier for people in the UK to discover, connect with, and support genuine African businesses, while giving entrepreneurs a trusted platform to showcase what they offer.

iDINKRA Market is built on a simple belief: African businesses deserve to be seen, trusted, and easily accessible.
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